Lead Generation System
Offer-first strategy, fast experimentation, and tight sales alignment.
1) Research & Offer
- ICP mapping & pain points
- JTBD interviews & messaging
- Irresistible offers & calculators
2) Funnels & CRO
- Landing pages & multi-step forms
- AB testing & heuristics reviews
- Speed, UX, credibility signals
3) Paid Acquisition
- Google Search & PMAX
- Meta prospecting & retargeting
- Creative sprints and hooks
4) Routing & SLAs
- CRM integration & dedupe
- Lead scoring & alerts
- Feedback loop to ads & pages